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Solve the REAL Problem … Not the Symptom 

September 11, 2024
in Startups
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I can safely say that 99% of the time what we expect is the issue is definitely not the issue. It’s merely a symptom of the issue, a knee-jerk response to the actual downside, or what the boss thinks is the issue.  

This commentary is predicated on my 45 years of sensible analysis working with a whole bunch of innovation teams, from Fortune 500 firms to nonprofit organizations to colleges and church buildings. 

In actual fact, today’s enterprise issues are not often even single issues. More often than not there are a number of issues that get in the way in which of carrying out our objectives.

So, why are we so unhealthy at this?

We’ve been taught that the preliminary impression of the issue is the appropriate one.  

We’ve a great purpose for this. College already units up the issue for us: 2+2=4. What’s the capital of Poland? Warsaw. 

We’ve been taught to seek out solutions to issues, to not query the issue itself.

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To extend your chance of success, it’s essential to problem your preliminary impression of what you assume is the issue. As a result of it doesn’t do any good to generate concepts for fixing the incorrect downside. 

So, how do you discover the actual downside? 

The reply: Ask numerous questions, however these aren’t simply any sorts of questions. These are inventive questions. You see, the language you utilize to explain an issue goes to dictate the sorts of options you generate. 

For instance, “We don’t come up with the money for.” Good or unhealthy query? Reply: Unhealthy query. In actual fact, it’s an announcement. Once you hear that assertion, your mind says, “Okay, we don’t have any cash. Choice made. Transfer on.” 

Let’s strive a special method.

“How would possibly we increase the cash for this undertaking?” or “How would possibly we cut back the price of this undertaking?” Good and inventive questions. Questions framed on this approach provoke your thoughts to seek for options. 

They inform your mind, “Let’s go discover some solutions.” And since we’re utilizing the phrase “would possibly,” these may be any solutions. We haven’t made any choices but. Search for choices. 

Once you’re redefining the issue, you need questions that open up your pondering. Use these phrases to start your inventive questions: 

What may be all of the methods to… 

In what methods would possibly I… 

Give it a strive. Subsequent time you must remedy a troublesome downside, again up a step. Don’t instantly settle for your preliminary impression of the issue as the actual downside. Simply as you generate inventive concepts for fixing an issue utilizing brainstorming, you may also brainstorm methods to redefine an issue.

Free Digital Abilities Coaching: From  Fixing UX Issues to BizDev

Use these tips to generate inventive questions: 

Defer judgment
Attempt for amount
Search wild and strange questions
Mix and construct on different questions

Once you’re dealing with a troublesome state of affairs, do this train.  

Write down a minimum of fifteen other ways to restate your downside starting with the phrases I listed above. Then, choose the query that describes the principle impediment holding you out of your purpose. Solely then, start producing concepts to unravel your downside. 

Developing with over fifteen inventive questions ought to take solely about 5 to 10 minutes.  

Resolve the Actual Drawback

Utilizing examples from enterprise, drugs, training, agriculture, manufacturing and extra, Roger Firestien introduces the only of strategies to uncover the right issues to unravel. That methodology? Questions. However not simply any kind of questions – inventive questions.

Solve the Real Problem

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As I stated, at the moment’s enterprise issues should not one-problem conditions. Often there are a number of issues that require a couple of inventive query to unravel the general problem.  

Make investments the time figuring out the true downside(s) and generate concepts solely after you’ve clearly recognized the very best downside(s). The time you spend figuring out the actual downside prevents you from producing concepts which might be off-target and motion plans that haven’t any traction. 

Have in mind, an issue is just not a foul factor. It’s only a hole from the place we’re to the place we wish to be. 

Because the eminent psychologist J.P Guilford was as soon as quoted as saying, “To reside is to have issues and to unravel issues is to develop intellectually.” 

Dr. Roger Firestien is the writer of Resolve The Actual Drawback

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