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With a TikTok ban looming in the US, Perplexity AI is the newest bidder hoping to offer the video app a brand new company dwelling.
CNBC first reported on Perplexity’s curiosity. A supply with data of the provide confirmed to TechCrunch that Perplexity (whose CEO Aravind Srinivas is pictured above) has submitted a bid to merge with TikTok US.
The supply additionally confirmed different particulars in regards to the bid — that it might create a brand new entity combining Perplexity, TikTok US, and new fairness companions; that the majority buyers in TikTok’s mum or dad firm ByteDance would be capable of retain their fairness; and that by merging, Perplexity hopes to deliver extra video to its AI search engine.
A regulation requiring ByteDance to both promote TikTok or see it banned within the US is about to take impact on Sunday, January 19. That shall be President Joe Biden’s final day in workplace, and officers from his administration have stated that it’s going to depart the precise implementation of the ban “to the subsequent Administration.”
In the meantime, President-elect Donald Trump, who shall be inaugurated on Monday, stated he would “most definitely” give TikTok a 90-day extension, and TikTok’s CEO posted a video thanking Trump for his efforts.
Nevertheless, TikTok stated that with out extra express assurances of non-enforcement from the Biden administration, it is going to be “compelled to go darkish” on Sunday.
Regardless of quite a few consumers expressing curiosity in TikTok, ByteDance has stated repeatedly that it doesn’t intend to promote. (The corporate described a report that the Chinese language authorities is open to an acquisition by Elon Musk as “pure fiction.”) CNBC studies that Perplexity is hoping it could actually overcome these reservations by proposing a merger slightly than a sale.
TechCrunch has reached out to TikTok and Perplexity AI for remark.
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