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Beyoncé on the 2024 iHeartRadio Music Awards held on the Dolby Theatre on April 1, 2024 in Los Angeles, California.
Michael Buckner | Billboard | Getty Pictures
Beyoncé is holding her whiskey up excessive.
The megastar is coming into the posh liquor enterprise with the launch of a brand new whiskey line in collaboration with LVMH’s Moët Hennessy, the model introduced in a press launch Tuesday.
Beyoncé shared the information holding up a glass of the whiskey, dubbed SirDavis, in a promotional Instagram submit with the caption, “DAVIS IN MY BONES,” and a hyperlink to the liquor’s web site.
Following a rising pattern of shoppers in search of luxurious spirits, Beyoncé joins Mark Wahlberg, George Clooney and extra celebrities who’re utilizing their standing to raise premium liquor manufacturers.
As Louis Vuitton’s wine and spirits division expands within the American whiskey market, SirDavis additionally serves to honor Beyoncé’s heritage. SirDavis is known as for Davis Hogue, Beyoncé’s great-grandfather who stashed whiskey bottles as a farmer throughout Prohibition within the South, in line with the discharge.
“Once I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé stated. “SirDavis is a means for me to pay homage to him, uniting us by a brand new shared legacy.”
The whiskey line is headquartered out of Houston, Beyoncé’s hometown. Crafted and bottled in Texas, SirDavis marks Moët Hennessy’s first spirit model developed by the corporate totally in the USA, in line with the discharge.
SirDavis consists of 51% rye and 49% malted barley and matured in sherry casks, which the distiller stated creates a a profile of “daring sophistication.”
The tall bottle, which encompasses a bronzed horse, can be a nod to Beyoncé’s most up-to-date albums.
Retailing for $89 a bottle, SirDavis shall be out there in September.
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