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The Promoting Requirements Council of India (ASCI) has initiated an examination into the current controversial commercial by the Bombay Shaving Firm’s sister model, Bombae. The commercial, which featured the title of Uttar Pradesh Board’s Class 10 topper, Prachi Nigam, has sparked outrage for allegedly mocking her look and facial hair.
ASCI’s CEO and Secretary Normal, Manisha Kapoor spoke to Enterprise right this moment, indicating that the council might be taking the required motion in opposition to the commercial.
“The advert by the Bombay Shaving Firm has been picked up for examination after it was dropped at ASCI’s consideration via social media posts. The ASCI jury will study the advert ought to the corporate select to contest it., stated Kapoor.
In response to the general public outcry upon the commercial, she added, “We’ve picked up the advert in potential violation of the ASCI code which states- Commercials shall not comprise something, whether or not in illustration or in any other case, which could outcome of their (kids) bodily, psychological or ethical hurt, or which exploits their vulnerability. Right here we consider the advert might have exploited the vulnerability of a younger scholar.”
The advert, which has been broadly criticised on social media platforms, has been accused of focusing on and exploiting the vulnerabilities of younger college students. Many have expressed issues that the commercial not solely makes enjoyable of Prachi Nigam but additionally brings up stereotypes and insecurities associated to ladies’s facial hair.
Critics of the commercial have condemned the insensitivity and poor style displayed by the Bombay Shaving Firm of their advertising method. The commercial, which tried to hyperlink Prachi Nigam’s educational achievements with the model’s merchandise, has been described as opportunistic and disrespectful by a number of folks. In gentle of the controversy, many urged regulatory our bodies like ASCI to intervene and maintain the model accountable for its actions.
Prachi Nigam had initially made headlines for scoring 98.5 % within the Class 10 board exams.
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